In one of the previous auctions of the Milestone auction house I found a Le Pochard with a very rare and different box for the Martin number 172.
This box has the name : The Zig-Zag Man.
It is difficult to say where the name comes from but I found a possible option:
The “ZIG-ZAG Man” is based on the story of a French North African soldier (Zouave) aka Captain Zig-Zag, whose smoking pipe was shattered by a stray bullet during the battle of Sevastopol in 1854, so he rolled his tobacco using a piece of paper torn from a musket cartridge.
In 1855 was a French firm that used the name Zig-Zag as a brand of rolling papers, this firm was originated in Paris.
The Zig-Zag brand introduced a new and convenient way to roll up tobacco products with specially designed paper.
Zig-Zag was awarded in 1900 a gold medal at the Universal Exposition in Paris
Perhaps Martin made at the request of this “Zig-Zag” company an advertising figure, but that is unclear.
(Part of the text is from Wikipedia)
The number on the box is 172-bis and the label is the small version, so it was made in a later period than the year 1899 in which the first copies were made.
The figure still has a typical Martin key, so it was made before the takeover in 1912